The annual IKEA Life at Home report and comms campaign is the world-leading authority on real lives at home around the world. As Creative Director on the project, I helped capture an unprecedented year spent at home during the Covid-19 pandemic - exploring the connection between our homes and our mental wellbeing.
CREATING A HOMESPACE FOR YOUR HEADSPACE
Client
IKEA
Role
Creative Director & Writer
THE REPORT
The first edition of the IKEA Life at Home Magazine used editorial storytelling to breathe life into the report’s data.
Former Editor-In-Chief of Elle Decoration and judge of the BBC’s Interior Designer Masters, Michelle Ogundehin, was one of many influencers and experts who contributed articles.
The magazine was sent to key members of the press and to IKEA leadership to raise awareness of the report and its findings, ultimately building brand reputation for IKEA.
The MAGAZINE
SOCIAL CONTENT
The ‘Sides of Home’ Instagram campaign juxtaposed contrasting experiences at home during COVID-19 restrictions. Through a series of social films paired with report data, the campaign painted a picture of the spectrum of experiences in that unprecedented year.